With the growth of alternative communication channels, corporations of all sizes are faced with siloed teams. Vodafone Global Enterprise presents a unified view through its MyComms app. After building its prototype, VGE needed to take it to the next level of user experience.
The project needed a complete redo to make sure it didn’t look like features and design were bolted on after-the-fact. In addition, it really needed to be consumer-friendly while managing corporate utilitarian sensibilities. This required redefining the design language, UX/UI and visual elements.
Before starting, we identified that the design efforts needed to work in conjunction with development in order to be successful with all the work that was required. Going through a phased approach to match the development team sprints, we were able to build as a cohesive unit rather than siloed divisions.
Before anything goes on screen, CoMedia works on the basics - research, whiteboards, and pencil and paper. In our research, we looked at other communication/productivity tools to see what worked and what didn’t. With this in mind, we then worked with Vodafone to whiteboard key experiences. In this case, we identified the need to base the user experience around the contacts and ability to quickly navigate to the desired activity, such as chat, call and join a meeting.
In order to move fast and provide assets for the development team, our design team and the client broke down the priorities and focused on the chat experience as first priority. Taking the whiteboard and paper ideas, the design team created hi-def UX mocks which allowed us to quickly determine what experiences worked. From there, we were able to build in the visual elements and tie the deliverables to the development timeline.
Although we moved quickly to match the development sprints, we set aside time to determine the branding in the early stages of the engagement and refined as we went. This allowed us to design quickly and still define the brand language. In addition, we were charged to define their companion bot, Ruby. Taking in cues from our upbringing (yes, we’re dating ourselves, but not that old), we took design cues from 2001: A Space Odyssey, The Jetsons, and Doctor Who.