Strategy and Wireframing

Before anything goes on screen, CoMedia works on the basics - research, whiteboards, and pencil and paper. In our research, we looked at other communication/productivity tools to see what worked and what didn’t. With this in mind, we then worked with Vodafone to whiteboard key experiences. In this case, we identified the need to base the user experience around the contacts and ability to quickly navigate to the desired activity, such as chat, call and join a meeting.

User Experience and Interaction

In order to move fast and provide assets for the development team, our design team and the client broke down the priorities and focused on the chat experience as first priority. Taking the whiteboard and paper ideas, the design team created hi-def UX mocks which allowed us to quickly determine what experiences worked. From there, we were able to build in the visual elements and tie the deliverables to the development timeline.

Branding and Visuals

Although we moved quickly to match the development sprints, we set aside time to determine the branding in the early stages of the engagement and refined as we went. This allowed us to design quickly and still define the brand language. In addition, we were charged to define their companion bot, Ruby. Taking in cues from our upbringing (yes, we’re dating ourselves, but not that old), we took design cues from 2001: A Space Odyssey, The Jetsons, and Doctor Who.