Companies of all sizes operate with divided teams working in different locations. With the growth of alternative communication channels, Vodafone Global Enterprise presents a unified view through its MyComms app. After building a working prototype, VGE asked CoMedia to take it to the next level of user experience.
The project needed a complete redesign to fully integrate features with an intuitive and attractive new interface. In addition, the app needed to be consumer-friendly while managing corporate utilitarian sensibilities.This required redefining the design language, UX/UI, and visual elements.
Before starting, we identified that design efforts needed to work in conjunction with development in order to be successful. Going through a phased approach to match the development team sprints, we were able to build as a cohesive unit.
Before anything went on screen, CoMedia worked on the basics – competitive research, whiteboards, and pencil and paper. In our research, we looked at other communication/productivity tools to see what features worked and what didn’t. With this in mind, we then worked with Vodafone to whiteboard key experiences. We based the user experience around the contacts list and the ability to quickly navigate to a desired activity, such as chat, call or join a meeting.
Taking the whiteboard and paper ideas, the design team created high fidelity UI mock-ups. From there, we were able to build in the visual elements and tie the deliverables to the development timeline.
Although we moved quickly to match development sprints, we also determined branding in the early stages of the project and continued to refined as we progressed. In addition, we were asked to define the design for their companion bot, Ruby. Taking inspiration from our favorite pop culture icons we took design cues from 2001: A Space Odyssey, The Jetsons, and Doctor Who.